Cork Open Coffee “After Dark”
Hi Occers,
Just before Christmas we experimented with an evening version of Open Coffee we affectionately called ‘After Dark’, the name seems to have stuck.
This coming Friday the 26th we’re having another After Dark at 8pm in The Bodega, Cornmarket Street in Cork (Map here).
It’s a great opportunity to attend Open Coffee and meet other members who can’t break away during work hours. It’s also a great excuse to grab a beer. We’ll be having these After Dark meetings on the last Friday of each month.
So if you’re free after work this Friday evening, call in and join us if you can. Look for the group of people with plenty of mobile phones and possibly laptops since there’s free Wi-fi in the Bodega. The last time, we gathered together just inside the door on the left in a little cubbyhole section.
Talk to you all on Friday,
Conor, Ciara & Gordon
Cork Open Coffee Organisers.
Don’t forget to follow @corkopencoffee on Twitter!
Email marketing Stats for the ‘Cork Open Coffee Friday 17th February’ email
The last Cork Open Coffee reminder email to members was sent on Wednesday the 17th of February at 3.50pm.
This was an afternoon email compared to a mid morning email the last time.
As promised, here are its stats:
- Email sent to 160 email recipients. (+3 from last email)
- Subject length: 6 Words (37 characters, +1 character from last email)
- Open Rate: 32.5% (up 2.9% from last email)
- Bounce Rate: 1.3% (Down from last email)
- Click Rate: 13.9% (Up from last email)
- Unsubscribe: 0
- New Subscriptions: 0
The Open rate and Click rate have both improved from the last email with a drop in Bounce rate making it a more successful campaign overall. Perhaps an afternoon email after 3pm to people is better than a mid morning after 10am email?
This time, the most popular links to be clicked were the link to the map (10.3%), the link showing the previous email stats (51.7%) and the link asking people to follow @corkopencoffee on Twitter (13.8%).
There is an email going out to Cork Open Coffee members this afternoon about Cork Open Coffee ‘After Dark’, an evening meeting of Open Coffee members that can’t make it for the morning meetings. The stats of that will be put up on this blog too.
Cork Open Coffee Friday 19th February
Hi Occers,
This weeks Cork Open Coffee is taking place this Friday the 19th at 10am in The Bodega, Cornmarket street in Cork. No demos this week, just coffee and networking. The Bodega opens at 10am, they have free wifi and a map on their website for how to get there.
We have begun using MailChimp to send these email notifications to Cork Open Coffee members. The email list is currently 160 members strong and is growing on a regular basis thanks to existing members recommending the meetings to others, please keep it up! If you know of others that might like to receive the Open Coffee emails, there is a new Sign-up widget on the blog.
In keeping with the ‘Open’ in Cork Open Coffee, we will be publishing the email campaign stats on the Cork Open Coffee Blog. You can see the stats from the last email on the blog now. No ones email address will be displayed on the blog, just some overview information and hopefully some useful data that might be of interest to members sending their own email marketing campaigns.
If you think you’ll be attending, please let us know in the blog comments.
Talk to you all on Friday,
Conor, Ciara & Gordon
Cork Open Coffee Organisers.
Don’t forget to follow @corkopencoffee on Twitter!
Email marketing Stats for the ‘Cork Open Coffee Friday 5th February’ email
The last Cork Open Coffee reminder email to members was sent on Wednesday the 3rd of February at 9.50am. As promised, here are its stats:
- Email sent to 157 email recipients.
- Subject length: 6 Words (36 characters).
- Open Rate: 29.6%
- Bounce Rate: 3.2%. (Hard bounces, emails no longer exist)
- Click Rate: 11.8%
- Unsubscribe: 0
- New Subscriptions: 5
There were 7 links in the email. The most popular link clicked was the link to the Cork Open Coffee Blog. I wrote in the email that I would be publishing this email marketing information followed by this link to the blog which received 28.6% of the clicks.
In the image below, the percentage of clicks to each link can be seen. It is interesting to see the links with the most clicks were sort of in the middle of the email, I would have assumed the links towards the beginning of the email would have received a bit more attention.
The last time a recipient clicked on any of the links was almost exactly 48 hours later, 5 minutes before the beginning of Open Coffee that Friday morning. 21 people attended the Open Coffee morning that morning, a ‘bum-on-seat’ rate of 13.4%.
Most people opened the email only once or twice. A couple of people opened the email as many as 15-20 times! I wonder why that that figure is so high.
Most of the email activity was in the first two hours after the email was sent with the most clicks happening in the first hour.
The Cork Open Coffee email was sent using MailChimp and the Stats were taken from MailChimps dashboard.
Cork Open Coffee Friday 5th February
Hello all,
This weeks Cork Open Coffee will take place on Friday the 5th in The Rubicon Centre at 10am. If you need directions to the Rubicon, there is a map on their website.
There are no speakers lined up yet, if you have a new or interesting web product you’d like to show and get feedback from a techie audience either this week on in the future, please let us know in the blog comments or by responding to this email.
If you think you’ll be attending, please let us know in the blog comments so we can have an idea of numbers.
We have begun to use Mailchimp to send these email notifications to Cork Open Coffee members. The email list currently just shy of 160 members, is growing on a regular basis thanks to existing members recommending the meetings to other people. Please keep it up!
In keeping with the ‘Open’ of Cork Open Coffee, we will be publishing some email marketing data such as open rates and clicks rates on the Cork Open Coffee blog. No ones email address will be displayed on the blog, just some overview information and hopefully some useful data that might be of interest to members sending their own email marketing campaigns.
If there are any companies out there that would like to sponsor coffee for some of the meetings, please get in touch. In return you’ll get some publicity about your business on the blog, email and Twitter.
Don’t forget to follow @Corkopencoffee on Twitter!
Talk to you all on Friday,
Gordon.
