Workshop: Successful Email Marketing in the Digital Age
The National Software Centre are hosting an email workshop and networking event!
Successful Email Marketing in the Digital Age
Thursday May 27th 2010
11:00am – 12:00noon
The Atrium, NSC Campus, Mahon, Cork
Email remains one of the most powerful, cost-effective and measurable tools available to businesses. At this workshop Newsweaver’s Denise Cox and Liam O’Callaghan will provides tips and insight into how companies can benefit from using email to communicate with customers and prospects.
They will address in detail:
- How you can save money on your marketing budget
- Setting yourself apart from the competition
- Why it is so important to build a good database and how that improves results
- How small businesses can get scale – first impressions are key
- What makes a good newsletter and why someone reads it
- How to manage your email to develop valuable business relationshipsAnd remember this is not just for those in marketing!
Newsweaver is Europe’s leading email newsletter solutions provider and Denise Cox is Newsweaver’s email communications specialist.
Registration is necessary for this event, please register by emailing fwall@corkbic.com
Cork Open Coffee May 14th
Hi Occers,
This weeks Cork Open Coffee is taking place this Friday the 14th at 10am in The Rubicon Centre in Bishopstown in Cork (Map).
There are no demos or talks lined up this week. If you have a new site or app that you’d like to show off and get some feedback on, get in touch.
Bizcamp Dublin takes place on May 29th in the Guinness Storehouse. BizCamp is an opportunity for entrepreneurs and innovators to come together, share experiences, and possibly create something new. Definitely worth a trip.
Cork Open Coffee is also looking for any businesses that might like to Sponsor some future Open Coffee events, this means for a small amount we’d be able to get in some Coffee and nibbles from local businesses, especially Mr. Cotton Coffee.
Talk to you all on Friday,
Don’t forget to follow @corkopencoffee on Twitter!
Cork Open Coffee this Friday the 16th
Hi Occers,
The next Cork Open Coffee is this Friday the 16th at 10am in The Rubicon Center.
Its a bit soon to have an open coffee again after last weeks Your Country Your Call talk but we’re doing it to keep on track with the calendar bookings for the board room in the Rubicon for the year.
The closing date for YCYC is the end of the month, so get your ideas in now.
Thank you all for commenting about attendance on the blog post and for attending the Your Country Your Call talk given last week in The National Software centre.
Thank you to all at the staff at NSC for hosting the event.
Some photos from the day can be seen on the YCYC Flickr page and we are told we will be on Nationwide this evening, the 14th at 7pm on RTE1 so tune in if you can.
This week, a Cork business called Tender3D will be giving a demo of their application called Tender3D and hoping for your feedback.
Tender3D is a dedicated online marketspace that enables purchasers to connect with the most appropriate suppliers of 3D animation content. The Tender3D software enables purchasers to place their 3D modelling and animation projects online to tender, and for suppliers to bid on them.
Thank you all and talk to you on Friday morning.
Conor, Ciara & Gordon
Cork Open Coffee Organisers.
Don’t forget to follow @corkopencoffee on Twitter!
Cork Open Coffee Friday 19th
Hi Occers,
This weeks Cork Open Coffee is taking place this Friday the 19th at 10am in The Bodega, Cornmarket street in Cork. No demos this week, just coffee and networking. The Bodega opens at 10am, they have free wifi and a map on their website for how to get there.
In keeping with the ‘Open’ in Cork Open Coffee, we will be publishing the email campaign stats on the Cork Open Coffee Blog. You can see the stats from the last email on the blog now. No ones email address will be displayed on the blog, just some overview information and hopefully some useful data that might be of interest to members sending their own email marketing campaigns.
If you think you’ll be attending, please let us know in the blog comments.
Talk to you all on Friday,
Don’t forget to follow @corkopencoffee on Twitter!
‘Discovery Zone’ for new business ideas
This is an excellent opportunity for brand new business ideas. A new programme called ‘Discovery Zone’ has been set up in the Rubicon Centre, the host of many Cork Open Coffees.
If you are among the many that aspire to starting your own business but don’t know where to start, then the Discovery Zone could be just the launching pad you need. The programme has been specifically developed to assist experienced professionals, who for a variety of reasons find themselves at a crossroads in their career.
You may be a middle to senior manager who has a wealth of experience running a business for someone else, but would now like the chance to run your own business! You may not possess a business idea, but have the experience and motivation to successfully establish and run a new business, with some training and guidance. The programme will encourage new idea generation and will also explore commercial opportunities, through partnership with other entrepreneurs or academic institutions.
Run as a full-time twelve week programme in the Rubicon Centre, located on campus within CIT, the Discovery Zone will harness the ability of participants as they immerse themselves in the programme. A number of key topics will be discussed, including idea generation, viability testing and the various routes to commercialisation. Practical guidance will be on hand from individuals on how they successfully changed from manager to entrepreneur.
Not only will they examine in depth the potential of their own idea, but upon completion, participants will also acquire an understanding of what will be required should they wish to convert their idea into a viable business. Alternatively, if their preference is partnership, they will be equipped with the knowledge of how to develop successful partnership arrangements.
The Programme will commence in March 2010 and places will be offered to 10 suitable participants, selection by means of an interview. The participants will be based in the Rubicon Centre, for the duration of the programme. Each participant will be expected to attend the Centre 5 days per week where they will receive guidance both individually and in groups to assist in the progression of their ideas.
A dedicated Programme Manager will act as a resource for the participants. Additionally they will have access to the expertise of Rubicon staff, CIT Researchers and the CIT Technology Transfer Office. As the Discovery Zone is part funded by Enterprise Ireland, each project will be allocated the services of an Enterprise Ireland Mentor who will provide specific guidance to all projects.
To apply for a place on the programme, please log onto the Rubicon Centre website. Closing date for receipt of application is 5pm on Friday 19th March 2010.
Further details on the Programme can be obtained by contacting Paul Healy, Rubicon Centre Manager – 021 4928901 or email paul.healy@cit.ie.
Cork Open Coffee Friday the 5th
Hi Occers,
This weeks Cork Open Coffee is taking place this Friday the 5th at 10am in The Rubicon Centre in Bishopstown in Cork.
Phoebe Bright from Jumpstart Cork will be giving a quick talk and hoping for some feedback on the concept of profit-share as a payment method for work for businesses. There is time for a second talk if there is anoyne that would like to present something new to memebers for some feedback.
Cork Open Coffee is also looking for any businesses that might like to Sponsor some future Open Coffee events, this means for a small amount we’d be able to get in some Coffee and nibbles from local businesses. Paul Brugger from CityLocal Cork was good enough to sponser Open Coffee for a few weeks before Christmas.
In keeping with the ‘Open’ in Cork Open Coffee, we are publishing the email campaign stats on the Cork Open Coffee Blog. You can see the stats from the last few emails on the blog now. No ones email address will be displayed on the blog, just some overview information and hopefully some useful data that might be of interest to members sending their own email marketing campaigns.
If you think you’ll be attending, please let us know in the blog comments.
Talk to you all on Friday,
Conor, Ciara & Gordon
Cork Open Coffee Organisers.
http://www.corkopencoffee.org
Email marketing Stats for the Cork Open Coffee “After Dark” email
I sent this email to Cork Open Coffee members last Wednesday at 7.50pm. This was an evening campaign so I was curious to see any differences in open rates and click rates compared to the last couple of campaigns sent earlier in the day.
- Email sent to 167 email recipients. (+7 from last email)
- Subject length: 5 Words (29 characters, -8 characters from last email)
- Open Rate: 26.9% (down 5.6% from the last email)
- Bounce Rate: 1.2% (Down 0.1% from last email)
- Click Rate: 3.6% (down 10.3% from last email)
- Unsubscribe: 0
- New Subscriptions: 0
The open rate is down a little this time. This is to be expected I imagine because at 8pm in the evening most people are at home and away from their computer.
The click rate is down quite a bit too, over 10%. This email had only 4 calls to action, 2 in the content and 2 footer links. The last email had 8 links with a resulting click rate of 13.9%. This email just didn’t have a lot for people to do.
Interestingly, it was one of the links towards the end of the email, the link to the Cork Open Coffee blog that got all the clicks, instead of the map link like I’d expect since that was up top.
The opens and clicks all peaked 1 hour after the email was sent and dropping off after that, someone opened the email at 3am! There were a couple of opens and clicks again the following morning after 9am with some small activity right through the working hours of Thursday.
Looking back over the past couple of campaigns, nearly all the open and click activity happens within the first hour after the campaign is sent.
Cork Open Coffee “After Dark”
Hi Occers,
Just before Christmas we experimented with an evening version of Open Coffee we affectionately called ‘After Dark’, the name seems to have stuck.
This coming Friday the 26th we’re having another After Dark at 8pm in The Bodega, Cornmarket Street in Cork (Map here).
It’s a great opportunity to attend Open Coffee and meet other members who can’t break away during work hours. It’s also a great excuse to grab a beer. We’ll be having these After Dark meetings on the last Friday of each month.
So if you’re free after work this Friday evening, call in and join us if you can. Look for the group of people with plenty of mobile phones and possibly laptops since there’s free Wi-fi in the Bodega. The last time, we gathered together just inside the door on the left in a little cubbyhole section.
Talk to you all on Friday,
Conor, Ciara & Gordon
Cork Open Coffee Organisers.
Don’t forget to follow @corkopencoffee on Twitter!
Cork Open Coffee Friday 19th February
Hi Occers,
This weeks Cork Open Coffee is taking place this Friday the 19th at 10am in The Bodega, Cornmarket street in Cork. No demos this week, just coffee and networking. The Bodega opens at 10am, they have free wifi and a map on their website for how to get there.
We have begun using MailChimp to send these email notifications to Cork Open Coffee members. The email list is currently 160 members strong and is growing on a regular basis thanks to existing members recommending the meetings to others, please keep it up! If you know of others that might like to receive the Open Coffee emails, there is a new Sign-up widget on the blog.
In keeping with the ‘Open’ in Cork Open Coffee, we will be publishing the email campaign stats on the Cork Open Coffee Blog. You can see the stats from the last email on the blog now. No ones email address will be displayed on the blog, just some overview information and hopefully some useful data that might be of interest to members sending their own email marketing campaigns.
If you think you’ll be attending, please let us know in the blog comments.
Talk to you all on Friday,
Conor, Ciara & Gordon
Cork Open Coffee Organisers.
Don’t forget to follow @corkopencoffee on Twitter!
Cork Open Coffee Friday 5th February
Hello all,
This weeks Cork Open Coffee will take place on Friday the 5th in The Rubicon Centre at 10am. If you need directions to the Rubicon, there is a map on their website.
There are no speakers lined up yet, if you have a new or interesting web product you’d like to show and get feedback from a techie audience either this week on in the future, please let us know in the blog comments or by responding to this email.
If you think you’ll be attending, please let us know in the blog comments so we can have an idea of numbers.
We have begun to use Mailchimp to send these email notifications to Cork Open Coffee members. The email list currently just shy of 160 members, is growing on a regular basis thanks to existing members recommending the meetings to other people. Please keep it up!
In keeping with the ‘Open’ of Cork Open Coffee, we will be publishing some email marketing data such as open rates and clicks rates on the Cork Open Coffee blog. No ones email address will be displayed on the blog, just some overview information and hopefully some useful data that might be of interest to members sending their own email marketing campaigns.
If there are any companies out there that would like to sponsor coffee for some of the meetings, please get in touch. In return you’ll get some publicity about your business on the blog, email and Twitter.
Don’t forget to follow @Corkopencoffee on Twitter!
Talk to you all on Friday,
Gordon.
