Email marketing Stats for the ‘Cork Open Coffee Friday 17th February’ email
The last Cork Open Coffee reminder email to members was sent on Wednesday the 17th of February at 3.50pm.
This was an afternoon email compared to a mid morning email the last time.
As promised, here are its stats:
- Email sent to 160 email recipients. (+3 from last email)
- Subject length: 6 Words (37 characters, +1 character from last email)
- Open Rate: 32.5% (up 2.9% from last email)
- Bounce Rate: 1.3% (Down from last email)
- Click Rate: 13.9% (Up from last email)
- Unsubscribe: 0
- New Subscriptions: 0
The Open rate and Click rate have both improved from the last email with a drop in Bounce rate making it a more successful campaign overall. Perhaps an afternoon email after 3pm to people is better than a mid morning after 10am email?
This time, the most popular links to be clicked were the link to the map (10.3%), the link showing the previous email stats (51.7%) and the link asking people to follow @corkopencoffee on Twitter (13.8%).
There is an email going out to Cork Open Coffee members this afternoon about Cork Open Coffee ‘After Dark’, an evening meeting of Open Coffee members that can’t make it for the morning meetings. The stats of that will be put up on this blog too.
Email marketing Stats for the ‘Cork Open Coffee Friday 5th February’ email
The last Cork Open Coffee reminder email to members was sent on Wednesday the 3rd of February at 9.50am. As promised, here are its stats:
- Email sent to 157 email recipients.
- Subject length: 6 Words (36 characters).
- Open Rate: 29.6%
- Bounce Rate: 3.2%. (Hard bounces, emails no longer exist)
- Click Rate: 11.8%
- Unsubscribe: 0
- New Subscriptions: 5
There were 7 links in the email. The most popular link clicked was the link to the Cork Open Coffee Blog. I wrote in the email that I would be publishing this email marketing information followed by this link to the blog which received 28.6% of the clicks.
In the image below, the percentage of clicks to each link can be seen. It is interesting to see the links with the most clicks were sort of in the middle of the email, I would have assumed the links towards the beginning of the email would have received a bit more attention.
The last time a recipient clicked on any of the links was almost exactly 48 hours later, 5 minutes before the beginning of Open Coffee that Friday morning. 21 people attended the Open Coffee morning that morning, a ‘bum-on-seat’ rate of 13.4%.
Most people opened the email only once or twice. A couple of people opened the email as many as 15-20 times! I wonder why that that figure is so high.
Most of the email activity was in the first two hours after the email was sent with the most clicks happening in the first hour.
The Cork Open Coffee email was sent using MailChimp and the Stats were taken from MailChimps dashboard.
Photos from last OpenCoffee
Magda Lukasiewicz was at last week’s OpenCoffee in Nosh+Coffee and took some great pictures, some of which are below. Check out her site for more brilliant photography.
Videos from OCC Today
Ciara from FindaConferenceVenue got some amazing feedback from the OCC crew today. Whilst I used an external mic, I’m not sure it was any better than the built-in one for volume.
Part 1:
Part 2:
Nomos Software at OpenCoffee
Tricia and David from Nomos Software demoed their software on Friday. Whilst it was a highly technical topic, we had an excellent QA session about the business side of things. From their own site: “Nomos Software applies model driven engineering, code generation and declarative rules-based techniques to the management and control of data”.
This was the first OCC session where we aimed for tight time control and it worked very well. 15+ people introduced themselves quickly and the demo was 30 minutes long including Q&A.
It was great to have Tom Doherty from Waterford OCC visit us too. We will have to do a few outward bound visits in the coming months to Waterford and Limerick.
Some video of the demo here:
Cork OCC’s Monday talk and next two events
Monday’s special OCC in the NSC was exactly that, special. The boardroom was jammed full of people, many of them new faces to hear Tom Keane talk about Nitrosell, his history and his advice on growing a business. I was completely riveted by what he had to say since so much of it applied directly to what we are doing in LouderVoice. The questions at the end told me that he had affected many of the attendees in the same way. A big big thank you to Tom and I hope we can convince him to visit again so we can pick his brain even more!
That event was another successful co-host with SohoSolo/CorkBIC. Thanks to Jackie and Eileen for facilitating. Of course it wouldn’t have happened without John Fitzgerald getting Tom in the first place. Watch out for some more talks in the coming months.
The next OCC is back to the Rubicon in CIT on October 24th at 10am. The one after that is in Luigi Malone’s on November 7th.
We’ll have a demo on the 24th from Tricia Balfe of Nomos Software. She describes it as follows:
Nomos Software has built a tool for validating XML data against a set of user-defined business rules. The tool allows you to perform the type of validation that is not possible using XML schemas. We allow users to express rules about the interdependencies between the data in XML files, and turn these rules into executable java code.
A fun Friday in Luigi’s
Friday’s OpenCoffee was a very lighthearted occasion with 15+ attendees and plenty of technology being passed around. I was pleased to see some new faces too.
A few badly taken pictures:
A video of all the tiny laptops and PDAs that were on display:
The next session is in the Rubicon in CIT on Sep 26th from 10-12.
Videos from Map Enable
I took a series of videos of Paul Harrington’s presentation of Map Enable at the last OCC. Some really informative discussion ensued which would be of interest to any startup. Apologies for the sound quality, I really need to get a mini boom mic for my Nokia N95-8GB.
Latest Cork OpenCoffee Videos
I forgot to mention that I took some videos of the Tapasol demo at last week’s OCC. Here they are:
Tapasol 1:
Tapasol 2:
Tapasol 3:
Room Sweep:
Last Friday’s OCC (Shared Visions and Home Help Tech)
We had a reasonably quiet OCC last Friday in the Rubicon Boardroom but the attendees had plenty to say to Roland Steinmetz of Shared Visions and Simon Martin of Home Help Tech. Both gave great presentations on their businesses and we all tried to give useful feedback and questions.
With no negativity directed at Roland and Simon, I failed in my role as timekeeper and we ran way over on the demo session. We’ll try some sort of countdown timer at the next demo session to ensure that we keep the mix of demos and networking balanced.
I did a bunch of Qik videos of both presentations. Simon’s final one is cut short as I ran out of battery on my phone. Roland’s are here and Simon’s here.
Given that the topic of the day was the use of technology for remote communications and support, Roland also recorded the presentations using the products that Shared Visions provides to businesses. The ability to jump to individual slides and get the appropriate video clip is a very useful feature!
The next OCC is in CIX in HollyHill on March 7th. I’ll do a mailshot closer to the time.
