This was an afternoon email compared to a mid morning email the last time.

As promised, here are its stats:

• Email sent to 160 email recipients. (+3 from last email)
• Subject length: 6 Words (37 characters, +1 character from  last email)
• Open Rate: 32.5% (up 2.9% from  last email)
• Bounce Rate: 1.3% (Down from last email)
• Click Rate: 13.9% (Up from last email)
• Unsubscribe: 0
• New Subscriptions: 0

The Open rate and Click rate have both improved from the last email with a drop in Bounce rate making it a more successful campaign overall.  Perhaps an afternoon email after 3pm to people is better than a mid morning after 10am email?

This time, the most popular links to be clicked were the link to the map (10.3%), the link showing the previous email stats (51.7%) and the link asking people to follow @corkopencoffee on Twitter (13.8%).

There is an email going out to Cork Open Coffee members this afternoon about Cork Open Coffee ‘After Dark’, an evening meeting of Open Coffee members that can’t make it for the morning meetings. The stats of that will be put up on this blog too.

• Email sent to 157 email recipients.
• Subject length: 6 Words (36 characters).
• Open Rate: 29.6%
• Bounce Rate: 3.2%. (Hard bounces, emails no longer exist)
• Click Rate: 11.8%
• Unsubscribe: 0
• New Subscriptions: 5

There were 7 links in the email. The most popular link clicked was the link to the Cork Open Coffee Blog. I wrote in the email that I would be publishing this email marketing information followed by this link to the blog which received 28.6% of the clicks.

In the image below, the percentage of clicks to each link can be seen. It is interesting to see the links with the most clicks were sort of in the middle of the email, I would have assumed the links towards the beginning of the email would have received a bit more attention.

The last time a recipient clicked on any of the links was almost exactly 48 hours later, 5 minutes before the beginning of Open Coffee that Friday morning. 21 people attended the Open Coffee morning that morning, a ‘bum-on-seat’ rate of 13.4%.

Most people opened the email only once or twice. A couple of people opened the email as many as 15-20 times! I wonder why that that figure is so high.

Most of the email activity was in the first two hours after the email was sent with the most clicks happening in the first hour.

The Cork Open Coffee email was sent using MailChimp and the Stats were taken from MailChimps dashboard.

Part 1:

Part 2:

This was the first OCC session where we aimed for tight time control and it worked very well. 15+ people introduced themselves quickly and the demo was 30 minutes long including Q&A.

It was great to have Tom Doherty from Waterford OCC visit us too. We will have to do a few outward bound visits in the coming months to Waterford and Limerick.

Some video of the demo here:

That event was another successful co-host with SohoSolo/CorkBIC. Thanks to Jackie and Eileen for facilitating. Of course it wouldn’t have happened without John Fitzgerald getting Tom in the first place. Watch out for some more talks in the coming months.

The next OCC is back to the Rubicon in CIT on October 24th at 10am. The one after that is in Luigi Malone’s on November 7th.

We’ll have a demo on the 24th from Tricia Balfe of Nomos Software. She describes it as follows:

Nomos Software has built a tool for validating XML data against a set of user-defined business rules. The tool allows you to perform the type of validation that is not possible using XML schemas. We allow users to express rules about the interdependencies between the data in XML files, and turn these rules into executable java code.

A few badly taken pictures:

A video of all the tiny laptops and PDAs that were on display:

The next session is in the Rubicon in CIT on Sep 26th from 10-12.

Tapasol 1:

Tapasol 2:

Tapasol 3:

Room Sweep:

With no negativity directed at Roland and Simon, I failed in my role as timekeeper and we ran way over on the demo session. We’ll try some sort of countdown timer at the next demo session to ensure that we keep the mix of demos and networking balanced.

I did a bunch of Qik videos of both presentations. Simon’s final one is cut short as I ran out of battery on my phone. Roland’s are here and Simon’s here.

Given that the topic of the day was the use of technology for remote communications and support, Roland also recorded the presentations using the products that Shared Visions provides to businesses. The ability to jump to individual slides and get the appropriate video clip is a very useful feature!

The next OCC is in CIX in HollyHill on March 7th. I’ll do a mailshot closer to the time.